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Understanding Guerrilla Marketing

I came across this excellent article by Al Lautenslager about Guerrilla Marketing and was impressed by it. Here it is in its entirety. Enjoy! First there’s marketing. Then you have direct marketing,...

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The Bronx Zoo Snake & the Art of Marketing

The story goes like this. A cobra vanishes from its enclosure in the Bronx Zoo. Pandemonium ensues in the zoo whereby it’s assumed that the reptile is up and about in NYC. Then, after a couple of days,...

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